Keywords are the Backbone of SEO
Growth strategy is the ideal way to create a new website and get visitors on it. However, there are many errors that people often make when planning and executing a strategy, even though it is the ideal way to generate traffic.
One of the biggest mistakes I see new SEO professionals make is using the same old SEO tactics over again. This can be a common mistake, because it is easier to copy someone else’s strategy, than to create your own.
Making Sure Your SEO Works For You
Creating an effective growth strategy requires the SEO professional to learn how to create effective content that is full of well researched keywords. The first part of that content is keyword research. With the keywords in mind, the SEO can create content that contains good information about those keywords, but that is also SEO friendly.
Search engines know the importance of this content. If a page has a long list of keywords, but no content, it may not be searchable, and the page will get buried in the search results. This is the main reason why you will see a long list of keyworded content, in the same place, on every page of a website.
An SEO’s growth strategy should:
- Use relevant keywords
- Should also have content that is SEO friendly
- Have content should be relevant to search intent
People, especially search engines, like short articles. They get easily read and go over quickly. There are lots of ways to write these short articles and they all should be closely reviewed by an SEO who is familiar with search engine optimization.
The first part of the article writing process is keyword research. With this strategy, you can find out what words are used to find out what type of content on a particular website.
Many people will write short articles, but only look for one or two keywords. But you will find, that a lot of those phrases are dead letters in search engine optimization. It will not work for you at all.
Your next step is to write short articles that have the keyword in them, but also are strategically written. They are not keyword driven but just contain the keywords in the content.
So, think about how these words can be optimized. Can you change a word in a phrase, to make it more search engine friendly?
SEO is a science, that can be well studied and enhanced. It takes a team, and a system, to ensure that the information you put on your website gets discovered by the search engines. However, a good SEO strategy needs to be tested in the real world before it is put into practice.